Made with craft and care
Made with craft and care
Is your product a good hang?
When anyone can build anything, point of view is what sets products apart.
So imagine your product as a person. Would you grab a drink with them? Either way, the why is what matters. What you love or can’t stand, others feel too.
I’ve used questions like this across brand, product, systems, and research to help Airbnb, Shopify, Nike, and HubSpot build products people rave about. I observe, reflect, and make, working with executives on strategy, alongside peers, and as a player-coach to senior teams.
Expressive products and design systems
Unifying HubSpot's CRM
I defined HubSpot's brand in product, and modernized their CRM for the AI era.
Role
Design Director
Dates
2023-2026
Unifying HubSpot's CRM
I defined HubSpot's brand in product, and modernized their CRM for the AI era.
Role
Design Director
Dates
2023-2026
Unifying HubSpot's CRM
I defined HubSpot's brand in product, and modernized their CRM for the AI era.
Role
Design Director
Dates
2023-2026
Nike
I led personalization and international expansion efforts, increasing user trust in data privacy by 75%.
Role
Design Director
Dates
2021-2023
Nike
I led personalization and international expansion efforts, increasing user trust in data privacy by 75%.
Role
Design Director
Dates
2021-2023
Nike
I led personalization and international expansion efforts, increasing user trust in data privacy by 75%.
Role
Design Director
Dates
2021-2023
Shopify
I reimagined the object model for design systems, focused on user experiences instead of components.
Role
Design Manager
Dates
2019-2021
Shopify
I reimagined the object model for design systems, focused on user experiences instead of components.
Role
Design Manager
Dates
2019-2021
Shopify
I reimagined the object model for design systems, focused on user experiences instead of components.
Role
Design Manager
Dates
2019-2021
Airbnb
I built a partnership program to reimagine how teams adopt, govern, and contribute to Airbnb's design system.
Role
Design Lead
Dates
2018-2019
Airbnb
I built a partnership program to reimagine how teams adopt, govern, and contribute to Airbnb's design system.
Role
Design Lead
Dates
2018-2019
Airbnb
I built a partnership program to reimagine how teams adopt, govern, and contribute to Airbnb's design system.
Role
Design Lead
Dates
2018-2019
IBM
Over 6 years and two eras, I led IBM's product design language serving thousands products and teams.
Role
Design Lead
Dates
2012-2018
IBM
Over 6 years and two eras, I led IBM's product design language serving thousands products and teams.
Role
Design Lead
Dates
2012-2018
IBM
Over 6 years and two eras, I led IBM's product design language serving thousands products and teams.
Role
Design Lead
Dates
2012-2018
Philosophy
I aspire to cultivate a culture of courage in teams I lead.
Leader's intent
Give teams enough clarity on the goal that they can act autonomously without waiting for direction.
Users as co-creators
Co-create with users to help teams close the gap between their assumptions and actual customer needs.
Diverse, empowered teams
Bring together people with different skillsets, backgrounds and perspectives to generate more breakthroughs faster.
Everything is a prototype
Empower the team to practice bravery in their iteration cycles, letting go of bad ideas to get to great ideas.
Safe, frequent feedback
Build psychologically safe critique cultures grounded in expertise, insights, and customer needs where honest feedback happens.
Philosophy
I aspire to cultivate a culture of courage in teams I lead.
Leader's intent
Give teams enough clarity on the goal that they can act autonomously without waiting for direction.
Users as co-creators
Co-create with users to help teams close the gap between their assumptions and actual customer needs.
Diverse, empowered teams
Bring together people with different skillsets, backgrounds and perspectives to generate more breakthroughs faster.
Everything is a prototype
Empower the team to practice bravery in their iteration cycles, letting go of bad ideas to get to great ideas.
Safe, frequent feedback
Build psychologically safe critique cultures grounded in expertise, insights, and customer needs where honest feedback happens.
Philosophy
I aspire to cultivate a culture of courage in teams I lead.
Leader's intent
Give teams enough clarity on the goal that they can act autonomously without waiting for direction.
Users as co-creators
Co-create with users to help teams close the gap between their assumptions and actual customer needs.
Diverse, empowered teams
Bring together people with different skillsets, backgrounds and perspectives to generate more breakthroughs faster.
Everything is a prototype
Empower the team to practice bravery in their iteration cycles, letting go of bad ideas to get to great ideas.
Safe, frequent feedback
Build psychologically safe critique cultures grounded in expertise, insights, and customer needs where honest feedback happens.
